Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
Title | Suggers, Fruggers and Data-Muggers |
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Genres | Documentary |
Release Date | 1993-02-15 |
Episode Runtime | 01 Hours 00 Minutes |
Season Number | 30 |
Episode Number | 7 |
Production Companies |
No cast information available.