The Girls Go Into Business Lucy and Ethel are all set to go into business when they buy a new dress shop. But what to call it? Ethelu's? Lucyeth's? Unfortunately, naming the shop isn't their only problem when they are unable to sell any dresses and must sell the shop. Details Casts Title The Girls Go Into Business Genres Comedy Family Release Date 1953-10-12 Episode Runtime 00 Hours 30 Minutes Season Number 3 Episode Number 2 Production Companies Desilu Productions Lucille Ball Lucy Ricardo Desi Arnaz Ricky Ricardo Vivian Vance Ethel Mertz William Frawley Fred Mertz