The Big Ad An ex-con named Steve Deal contacts Friday and Gannon when a classified ad that he placed, offering to do "anything" for money, results in an offer to commit murder. Friday goes undercover as Deal. Details Casts Title The Big Ad Genres Crime Drama Mystery Release Date 1967-11-09 Episode Runtime 00 Hours 30 Minutes Season Number 2 Episode Number 9 Production Companies Universal Television, Dragnet Productions, Mark VII Ltd. Harry Morgan Officer Bill Gannon Jack Webb Sergeant Joe Friday